What am I actually worth?

Fill in your real numbers below. Every field updates your results instantly. No guessing. No rounding up to feel better.

A Annual business costs What it costs to run your photography business each year

Gear & equipment depreciation or annual spend

Software subscriptions Adobe, Lightroom, CRM…

Insurance liability + gear

Marketing & website ads, domain, portfolio

Storage drives + cloud backup

Other annual costs education, travel, misc

Total annual overhead $3,740 / yr

B Time per booking Total hours each booking actually takes you

Hours shooting 2.5 hrs

Hours editing & culling 4 hrs

Hours on admin per booking, emails, calls, contracts 2 hrs

Travel time (round trip) 1 hr

Total hours per booking 13 hrs

C Volume & income goal What you want to earn and how much you work

Sessions per month average bookings

Desired take-home income after taxes, per year

D What you currently charge Be honest. This is the most important input.

Current session rate average, all-in, per booking

The full breakdown

Overhead analysis

Annual overhead—

Sessions per year—

Overhead per session—

Cost before your time—

Time value analysis

Hours per session—

Gross income needed—

Required hourly rate—

Time value per session—

Current situation

Current rate—

Annual revenue—

Effective hourly rate—

Take-home (est.)—

At recommended rate

Minimum session rate—

Annual revenue—

Effective hourly rate—

Take-home (est.)—

Your minimum session rate

per booking · to cover costs + hit your income goal

Enter your numbers to see your personalised verdict.

Annual income leak

$—

How much you're leaving on the table each year at your current rate.

Current effective hourly rate

What you're actually earning per hour worked

—

Required hourly rate

What each hour needs to be worth to hit your goal

—

Current annual revenue

At your current rate · before expenses & tax

—

Est. take-home at current rate

After overhead costs · ~30% tax estimate

—

Rate comparison

Your current rate $—

Minimum viable rate $—

US professional rate $450

The complete version includes four extras not in this free tool:

→Minimum viable rate broken down by session type — portrait, wedding, event, commercial
→Market benchmark rates for 27 US & Canadian cities, from New York to Billings
→The price increase script — word-for-word how to raise your rates without losing clients
→The client communication guide — how to announce your new price to existing clients

Get the complete version →